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A personal CRM that answers one question: who should I talk to today?

Contacts with a cadence, a timeline that fills itself from Gmail and Calendar, boards for the people you're working, and the introductions hiding in your own network. Built for one person.

Open Pickle usepickle.com
For
Consultants, founders, anyone who runs on relationships
Does
Cadence · The profile · Boards · Pains · Connections
Status
Live
Pricing
Free plan to start
Made by
Gardner Tech Group
The Pickle Today page. A sidebar lists Contacts, Connections, Pains, Companies, Dates, Tags, Boards, and Todos. The main column shows four overdue actions with Done and snooze buttons, then a Send Value section with a prospect's recorded pain and buying signal
Fig. 1 — The Today page. It answers the question in the headline, every morning.
01

Who it's for

A solo consultant or small-shop founder whose pipeline is a list of people, not a list of companies. Fifty relationships that matter, a handful that are overdue, and no assistant to notice.

It is not a sales-team tool. No quotas, no territories, no reports for a manager. One person, one network, and the question of who to talk to next.

02

Why I built it

I kept a spreadsheet of people I meant to stay in touch with. Then a second one for prospects, then a Notion page. Every one of them went stale the same way: it could hold a name, but it couldn’t tell me it had been two months.

Pickle started as the tool that would tell me. Cadences and the Today page came first. The timeline filling itself from Gmail and Calendar came next, because a CRM you have to feed is a CRM you stop feeding. Boards, Pains, and Connections came from using it every day for my own consulting work.

— Matt

03

What it does

5 things, in the order they happen on a working day.

  1. Cadence Every person gets a rhythm. Go quiet past it and they surface, with how long it's been.
  2. The profile One page per person. Notes, calls, the meetings and threads pulled in from Calendar and Gmail, dates, what they told you.
  3. Boards A pipeline of people. Every card carries a next action and a date, so nothing sits still.
  4. Pains The problems you think people have, and what they actually said when you asked. Noes count too.
  5. Connections Pairs in your network who share a mutual contact and have never met. Worked out from your own threads.
04

One Monday, start to finish

Here is a Monday for a consultant who runs her practice on Pickle. The five numbers above show up in order.

  1. Cadence 8:40 AM

    Coffee, then Contacts. Delphine is on a monthly rhythm and it has been six weeks. Ines is a friend on a slower one, and she's overdue too. Neither needed remembering. The rhythm is set once per person, and Pickle does the noticing.

    The top of the Pickle contacts page with a "Reach out today" banner naming two people past their cadence, each with how overdue they are and a Snooze button
    the part a spreadsheet can't do
  2. The profile 9:55 AM

    Five minutes before the Tidewater call, Priya's page. Both meetings on the timeline arrived from Google Calendar on their own, attendees included. The About note is the part worth rereading: eleven people, no CTO, three spreadsheets. The demo day is in the Dates card. Afterwards, the call gets logged in the box at the top.

    A contact profile in Pickle. Priya Ramaswamy's header, a composer with tabs for notes, calls, links, todos, meetings, and files, two timeline entries synced from Google Calendar with their attendees, and cards for About and upcoming Dates
  3. Boards 10:30 AM

    The call went well, so Priya's card moves to Discovery Call and gets a next action with a date. Every card is meant to have one, and the header counts the ones that don't until they do. The cards are people, not deals, so the pipeline and the relationship are the same thing.

    A Pickle board named Consulting Sales Pipeline with columns for New, Researched, Help Offered, Problem Found, and Discovery Call. Each card shows a person, tags, a dollar value, and a next action with its due date
    “4 no next action” is the number to get to zero
  4. Pains 10:45 AM

    Priya said it out loud on the call: the spreadsheets are the problem. That goes on the Pains page as a confirmed signal against a hypothesis, next to the person who said it. The rate only counts people you actually asked. A guess about what someone thinks is tracked separately, and never counts.

    The Pickle Pains page. A hypothesis, "Small ops teams run on spreadsheets nobody trusts", with counts of people who assumed, mentioned, confirmed, denied, or are paying to solve it, and a "Who to ask next" button
    track the noes as carefully as the yeses
  5. Connections 4:15 PM

    End of the day, the part no spreadsheet does. Pickle looks at who actually shares your threads and meetings and finds pairs who have never met each other. Rafael and Theo have a person in common and a hardware startup between them, and you know both well enough to vouch. The toggle at the top decides how well you have to know someone before Pickle will suggest them.

    The Pickle Connections page with a toggle for how well you must know both people, a count of six gaps, and one pair who have never shared a thread or meeting, with buttons to open either person or skip the pair
    worked out from history, never typed in
05

Also in the box

Dates
Birthdays, renewals, demo days. Each one belongs to a person and comes up on their page and on Today.
Gmail and Calendar sync
Threads and meetings land on the timeline as touchpoints with the people in them. Re-running a sync never duplicates.
Magic email
BCC a private Pickle address on any email and the message and its attachments file themselves under the person you sent it to.
Claude, via MCP
Pickle ships an MCP server, so Claude can pull a pre-meeting brief, find a warm intro path, or log a call in plain language.
Browser extension
Save people from LinkedIn, and catch job changes as you browse.
Alfred and Raycast
Search contacts from the keyboard, anywhere on your Mac.
Apple Contacts
A read-only CardDAV address book, so the phone stays current and Pickle stays the system of record.
hereby sync
Visits, drives, and invoices from hereby, my field-service time tracker, log themselves onto the client's timeline.

Start with the ten people you keep meaning to call.

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